EH-Oh! Canada GO!

by Azaroth | January 5th, 2010

In Canada, it’s being proposed by a constant inundation of Pepsi commercials that we now adopt their new chant for the Olympics and other sporting events.

Australia has “AussieAussieAussie!” and America has “U-S-A! U-S-A!”, so why don’t WE have something so great and inventive?

“Go Canada Go!” just isn’t on par with those behemoth expressions of creativity.

Well, problem solved! Pepsi suggests the following:

“EH! Oh! Canada Go!”

I have a massive facepalm moment watching shit like this. I could only imagine the droves of people in the stands screaming this chant at the top of their lungs come Vancouver 2010. Most likely started by a group of Pepsi-paid crowdmoles.

Then, surfing a hockey forum looking over Olympic rosters, I came across a thread about it. I have very little faith in people. Especially sports fans. I really half expected to go into that thread and see a bunch of mindless assclowns talking about how great it was for Canada to have a cool new chant, etc.

I was wrong. I thank everyone in that thread for restoring just a bit of my faith in humanity.

This type of corporate-created sheepshit is a joke. You can’t own culture and stamp it with a corporate logo. You certainly can’t implant it so clumsily. But PepsiCo promises that the first million fans to sign up to their CheerNation website will have their names displayed on the Hockey Hall Of Fame – which shows that at least they *tried* to buy off the right people.

Unfortunately, after about a month constant nationwide commercials, their website has less than 70,000 signups.

Oops.

I’m genuinely happy to see that even sports fans can see through this kind of (albeit thinly veiled) bullshit.

As sad as it may be, I genuinely thought it was probably beyond them. Maybe they could try it with wrestling fans next. That might work.

Other than that – Congrats to Switzerland on beating the Russians, and I’m looking forward to the gold medal game between Canada and the USA tonight in the WJHCs.

Maybe Pepsi can try this in America.

“Dude! Bro! USA Go!”

19 Responses to “EH-Oh! Canada GO!”

  1. Hey gayzaroth,

    Stop fucking around, no one cares about canada or their stupid infatuation with pepsi, what people do care about is IPY.

    I mean seriously, why the FUCK are you surfing a hockey forum and not working on the server? My expectations aren’t paying you to fuck around, they are paying you will to get you coding.

    faggot.

  2. That was my dark passenger talking by the way.

  3. I agree wholeheartedly. I’m ashamed of myself, to be honest.

    Also – that was quick. Did you have that typed up and ready to go the second I fixed my blog?

    Because if so, you’re doing EXACTLY what my expectations are paying you to do. Thanks!

  4. Pepsi has some dude running around CUC with free T-shirts trying to get this chant going. He comes to your section and starts yelling the chant and waving around T-Shirts.. anyone that joins in gets one thrown in their direction. So basically he runs to a section, starts the chant, some sheep follow suit and get a T-shirt, then as soon as he is out of shirts the chant stops. It never catches on to any other part of the building, only the part he is in.

    I have been to every single game in Saskatoon and I have never heard the chant for longer than a 5-10 second duration, and it has been linked 99% of the time to his free T-Shirts.

    They were literally begging people to stop and sign the sheets at booths, trying to bribe them with free scarves and everyone just walked right by. I think we as a nation know how fricken’ dumb this chant is and will chose to boycott it until it hopefully disappears.

    That being said, I also look forward to watching the game live tonight. At the end of the USA-Sweeden game we were chanting CAN-A-DA over and over again as the Americans lined up for their victory song.

    So I totally agree with you and just wanted to inform you that those of us in Saskatoon have not conformed and have no plans to conform.

    Now that should make you happy enough to get some major work done on IPY by tonight. Good stuff.

  5. Ontario teacher Joan Buma, with the help of her class and fellow teachers, won the Pepsi contest to develop a new slogan

    Her cheer — ‘Eh! Oh Canada Go’ — is emblazoned on white towels and printed on banners all around Credit Union Centre.

    As part of the competition, Buma won a trip to the world junior championship and along with her husband John will also travel to Germany to spread her cheer.

    Buma dreamed of having one half of the stands chant ‘Eh!’ and the other half chant ‘Oh.’ She looked a bit deflated when told there was measurable backlash to her cheer.

    “To have something that’s completely ours is very important,” she said following Sunday’s game. No one can steal this cheer (< --- Except Pepsi, who, you know, owns it -Az) , she said, explaining she wanted the cheer to have ‘Eh!’ in it from the start. ‘Oh Canada’ was a suggestion of her elderly father.

    “I don’t work for Pepsi,” she said.

    “We don’t consider this to be a Pepsi cheer,” said Dale Hooper, vice-president of marketing at PepsiCo.

    So shameless.

    If only they could have gotten a cheer created by a cute sick kid with a cute sick puppy.

    Then they could both be cured by the magic of PepsiCola and LOUD CHEERING WOULD OCCUR!

  6. Oxandrolone says:

    I’m glad I wasn’t alone in thinking how stupid the cheer sounded. I only tuned into the commercial in the last few seconds to see the cheer and then that it was a pepsi commercial. I promptly left the country the next day.*

    Plus, Coke Zero is way better then diet pepsi.

    *my leaving the country may or may not have been associated with the cheer.

  7. ipy please wtf

  8. As a fellow Canadian, I was also horrified by the commercials that I saw dozens of times while watching the World Juniors’ or pretty much anything on TSN… I don’t think anyone will ever chant that in any arena in this country unless they’re being paid or simply lack any kind of intelligence.

  9. That cheer seems horrible lol. Damnit pepsi once again you have proven Coke better. Coke dont go around ruining stuff like this.

    (Stop whining about this post this is his blog ffs let him do what he wants)

  10. I’m glad it hasn’t caught on, that’s all I’ll say about it.

    At least the tournament was incredible (well, the US-Canada games for sure). Even if we did lose in the end.

  11. I thought Switzerland beating Russia was totally awesome, actually.

    It was a bit like when Sweden beat USA a few years back in the Women’s World Championships.

    I’m a sucker for the ultra-underdog, though.

  12. You’re a sucker for craptastic competitive institutions!

    Seriously, NHL, *maybe* but Junior World Championships? The Swiss? WOMEN’s world championships?

    Dude the chicks could be butt naked and it would still be one of those “dude are you watching women’s sports? turn the fing channel” moments.

  13. Saskplace will never be that loud again for a sporting event, ever. It was absolutely nuts in there when Eberle scored.. and then when he tied it the roof just about blew off.

    It was such a great atmosphere the whole game, everyone was so up beat even when Canada was down.. we all just had this feeling they could tie it up. Over time sucked :/ But the rest of the game made it worth the ticket price.

    I was at every single Saskatoon game and I was not disappointed with any of them. Such a great experience.

    After the game Eberle tried to hand this little kid his stick and some dood across the aisle ripped it out of the kids hands and ran away. I was like 30 feet away from him but I couldn’t catch him before he got out of the doors, I was stumbling over all of the seats. He got away :/ But the kid got a signed stick from the Americans and some of the Canadian players signed his jersey, so I think he was alright with it.

  14. Heh. Unfortunate someone didn’t get ahold of him. People like that desperately need their teeth kicked in.

  15. I have been so bored without games to play that ive spent 75$ on hybrid buying gold to play poker (and eventually lose)… that could have been YOUR 75$ AZAROTH!!!!

    ffs.

  16. So send it to me. It’ll cover half of the month’s development server cost or so.

  17. i will donate 20-25$ a month when im playing ze game

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International man of mystery, jetsetting billionaire playboy, world renowned philanthropist and notorious double agent, Azaroth enjoys charitably running online games in his free time for the people he loves most - internet stalkers.

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